New Curriculum Update: Introducing Junior Coding!

Code Franchise is proud to announce a new Junior Coding program for our youngest learners!

What is Junior Coding?

Code Franchise is proud to announce a new Junior Coding program for our youngest learners! This course is aimed at students from 5-7 years old who are either beginner or pre-readers. Kids have the opportunity to learn about the fundamentals of technology and coding in a fun and interactive environment.

How Does it Work?

Learning through exploration and play, students will use Ozobots, Sphero, and Scratch JR to build an understanding of technology and begin to code. For our coding franchise partners, we offer a unique business opportunity that is purpose-built to help you succeed. Students will also build mastery with computing devices, exploring the operating system and software on a tablet and building fundamental technology know-how. We chose tools especially suited for young hands & minds for these courses, and offer the perfect lessons and activities for developing coders.

Working in a small group setting, a Launch teacher will guide students through interactive activities that build students’ familiarity and expertise with foundational concepts like commands, patterns, loops, and more. They are then introduced to computing devices and guided through an exploration on how these principles are applied with coding.

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Why start so young?

Though students will not begin writing out code, they will build an awareness and understanding of the tools of the trade, building a technological literacy that will set the stage for the rest of their lives. In addition, our courses offer experience with the building blocks to help them understand how code is connected to computing technologies, and how the languages are organized and structured, which is an understanding that needs to take root and grow in young learner’s minds. Choose a Launch location near you on our curriculum page to learn more!

What To Do If The Pixels Of Full Color LED Display Are Out Of Control?

Full-color LED display indicators are required to be controlled within one percent.

The display shows that some parts of the image are not bright, or the areas that should be bright are not bright, and the areas that should not be bright are still on. Yes, yes, these can be caused by the pixels of the full color LED control card display being out of control, then the reason What is it, and how can we solve it? Full color LED display pixels runaway is a relatively common problem. What is the cause of this phenomenon, and how to solve it?

In general, the common display pixel composition is 2R1G1B (2 red lights, 1 green light and 1 blue light, the same applies below) and 1R1G1B, and the out of control is generally not the red, green, and blue in the same pixel. The lights are all out of control at the same time, but as long as one of the lights is out of control, we consider that the pixel is out of control.

Therefore, it can be concluded that the main cause of the out-of-control pixels of full-color LED display screens is the out-of-control LED lights. The main causes of LED lamp failure can be divided into two aspects: one is the poor quality of the LED itself; the other is the improper use of the LED.

LED failure cannot be found in the regular inspection test of LED. Under severe conditions such as high temperature, low temperature, and rapid temperature changes, it is caused by the difference in thermal expansion coefficients of LED chips, epoxy resin, brackets, inner leads, die-bonding adhesives, PPA cups and other materials, resulting in different internal stresses. The mechanism of LED failure caused by electrostatic discharge is very complicated. Equipment, tools, utensils, and human bodies may carry static electricity and discharge it. This static electricity ranges from several hundred volts to tens of thousands of volts. The discharge time is in the nanosecond range Level.

If the blue-green tube fails, the LED-PN junction is often caused by electrostatic discharge. Due to the complicated production process of LED display screens, electrostatic discharge cannot be prevented. Therefore, electrostatic protection must run through the entire production process.

In addition, under different occasions, the actual requirements of the pixel out-of-control rate are different. Full-color LED display indicators are required to be controlled within one percent; monochrome LED display indicators are required to be controlled within one-tenth. There is currently no good solution for full color LED display pixels.

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Reason Why Warm Bodies Are Better Than Leads?

What is the number one goal of any brick and mortar small business? Getting warm bodies through the door, right? This is especially true for us as gym owners…we don’t have a business if we can’t continuously get new clients to come in and try our classes, join our challenges, or purchase our memberships and supplements. For most gyms, the turnover rate is high, so what do we do to keep our revenue stream going? Seek new avenues for leads. Unfortunately, not all leads are equal and let me tell you why.

Let’s start with the Basics…

Fitness Marketing

Any marketer, online or otherwise, that is worth their salt, will praise the benefits of fitness marketing and warm and qualified leads over cold leads every day of the week. But, what are they, what difference does it make and what makes them so much better?

Warm Leads

The next level of lead is called a warm lead. These consist of people who have shown some level of interest in your facility or services. They might have signed up to receive your newsletter, liked your company pages on Facebook, or been referred to you. They still have not purchased, but they have allowed you to capture their name and contact information, so you can reach out to them a little easier. Still, though, they have not expressed genuine interest in a particular product or service, just general information. You will have to do some nurturing over time to gain their trust and spur an actual trial or purchase.

Cold Leads

Have you ever been in the middle of dinner and gotten a call from the cable company offering you the deal of the century for switching over from your current provider and giving them a try? Usually you never contacted them, showed any interest in their product or services and tried to shut them down by either telling them “thanks, but no thanks,” or screaming one epithet or another at them for interrupting your family time for no good reason.

Anyone can get a list of uninterested people and hand it over. Heck, most marketing companies out there can get you a 500+ list of names, phone numbers and/or email addresses in a matter of minutes, but it’s a complete waste of time. Why? Because, then you’re going to become the guy who calls in the middle of dinner, peddling wares nobody wants or asked for. Don’t set yourself up for hours of agony and failure.

I admit that when I first started out, all I cared about was casting the widest possible net and was thrilled to get 1-2 new clients from it. Not anymore. I don’t have the time nor the patience to continuously call and email a list of people who will take so much of my time and never commit to anything. Because I have learned the hard way, I highly advise clients to avoid them at all costs. It’s a time sink with very little ROI.

Qualified Leads

Warm Leads

As far as leads and warm bodies go, these are the best to have. These people are the most likely to purchase from you in the near future. They will have found your company through a specific online search or clicked through on an ad, interacted with you via comments on a blog post, or in some way reached out to you directly to find out more information without just signing up for general emails.

They, too, pose a little bit of a problem because you need to find out more about them to close the deals. You need to know if they live or work in the general vicinity of your location. You need to be sure they can afford to become members and that they are able to make that determination on their own. And, you need to find out how soon they are ready to get started. So, some nurturing is needed for this level of lead as well, but not nearly as much as the first two.

For our clients, we offer qualified leads via eBook downloads that captures names and emails. From there, we have created a nurturing email sequence that is tied in to a marketing for fitness challenge that will be running soon in our clients’ gyms. But, that’s definitely not the only way to get qualified leads. You can offer your own downloadable pdf’s about anything relating to your business as well as ensuring you are keeping your websites and company pages up-to-date to ensure interaction with potential clients and keep you top of their minds. Learn more about leads here.

Warm Bodies

Now, be honest…if you had a choice between following up on any of the leads above which would you choose? For me, it’s easy. None. I don’t want a lead. It doesn’t pay the bills. I want an actual living, breathing, paying client to visit my gym. A “warm body”.

We’ve been doing this a long time and know, for a fact, that there are a ton of “tire kickers” out there. These are the people who will sign up for every free trial at a gym and just jump from one to the next without ever committing. That’s why one of our main marketing mediums is running fitness challenges. People sign up for and pay to participate in the challenges. With skin in the game, they are more likely to show up on a regular basis and they know what they’re getting. This does several things. 1. It takes the need for follow-up and constant, one-sided interactions out of the equation. 2. The sale is done prior to the client coming into the gym resulting in serious participants who will have a greater interest in joining after the challenge ends. 3. The people who join the challenges are more than qualified leads. They are actual, paying clients.

Leads are great, but warm bodies coming through the door for a pre-paid challenge are better. Learning how to properly leverage and nurture your leads into paying clients through social media will ultimate lead to increased ROI and that’s at the heart of every marketing play.

Profit Marketing caters primarily to the fitness industry, offering fitness and ongoing evergreen campaigns to capture leads and turn them into paying customers. Contact us today to find out how we can help you take your gym to the next level.