3 Benefits of Technology to Your Dental Practice

The advancement of modern technologies has made many of us realize how much we missed without them. Seeing as virtually everything comes automated now, it’s a wonder how we managed to survive the ‘dark ages.’ Technology hasn’t only made our personal lives better; they’ve much helped our careers advance significantly.

For instance, before everything became automated in the dental industry, things used to operate on paper. Records were kept crudely and stuck in rusty cabinets. The practice was slow and highly uninteresting due to the obsolete nature of the machines deployed.

But, they’re now of the past; things are better, and practitioners have grown better and more refined as a result. Nowadays, working on digital platforms has granted dentists the flexibility and efficiency they’ve always sought. Even a dental accountant in Chicago can now do their work with ease.

But, how exactly does technology benefit your practice? Examined below are three ways advancement in technology can positively impact your business.

1.  It Enhances Efficiency

Technology boosts efficiency in your dental practice in the form of practice management software. It enables every component of your business to work in harmony by sharing real-time information and data. An example of such a system that your dental accountant in Chicago would approve of is Eaglesoft. This software helps garner high-level reports that enable you to see the business in a more complex and advanced way.

Also, investing in an automated system that helps send reminders to patients will go a long way in reducing their no-show rate. Lots more systems and resources are available that can help your practice get to the next level. All you’ve got to do is get in on them.

2.  Technology Helps Reduce Overhead Costs

The cost-cutting and profit-boosting benefits of technology are perhaps the most pronounced when it comes to dental practices. Your dental accountants Chicago would tell you always to take on measures that help you save cost; adopting technology-inspired tools is one of them.

Deploying an excellent practice management system will save you money on lots of things. Excellent PM software can take all your paperwork digital, thereby saving you some decent cash on paper purchases. A tool like Eaglesoft contains fantastic features that open your eyes to new revenue opportunities, and these are, no doubt, pertinent to the success of the practice.

3.  It Helps Improve Patient Experience

Patients are at the forefront of any dental practice; they’re responsible for its continued existence. While the importance of technology to the business side of a venture is apparent, it’s also important to note its significance to customer experience improvement. Investing in new equipment must, therefore, take into consideration its effect on patients’ experience.

Introducing technology to your dental practice helps foster flexibility in the work schedule, allows doctors to attend to more patients beyond conventional timelines, and ensures the doctor has access to significant personal time.

Conclusion

Due to the ever-increasing advances in technology, patients are getting more exposed to innovations, shaping their expectations. They expect the same to reflect in the dental practices they patronize. As a dental business owner, endeavor to create a unique account to cater to your enterprise’s technological improvements. You’ll be better for it.

The Effect of Additional Children on an Existing Child Support Order

Parents who receive child support may worry that their child’s entitlement might decrease if their co-parent has new children. Similarly, noncustodial parents may be concerned that having subsequent children from a new relationship might lead to financial strain due to their existing obligation.

Since each state handles child support cases differently, what’s applicable in one state may not be in another. In this article, we’ll discuss the impact of subsequent children on an existing child support order in Pennsylvania. We’ll also talk about what you can do to protect their children and their interests.

Does the Birth of Subsequent Children Terminate a Child Support Order?

The needs of a subsequent child do not justify the termination of an existing court order. Child support obligations in Pennsylvania only ends when a child clocks 18 or graduates high school, whichever comes first. Even the death of a parent doesn’t exempt them from their responsibilities. In such cases, the parent’s estate will be liable for the remaining balance.

However, a parent can modify their child support order if they can prove that there has been a substantial change in circumstances. Typically, an event that affects a parent’s finances can qualify for a modification. Additionally, your child support lawyers in Media, PA, can put you through the process of modifying your child support order.

How the Court Factors in a New Child

While a new child doesn’t automatically qualify for changing an existing order, a family judge may take it into consideration. In assessing a request for modification, a judge will consider the parent’s total child support obligation. This total amount is the parent’s financial responsibility to both the child from a previous relationship and the new child.

If the total support amount is equal to or less than 50% of the parent’s monthly net income, there’ll be no deduction. However, if the amount is more than 50% of the monthly net income, the judge may consider a reduction.

Additionally, Pennsylvania family law aims to treat each child equally. It states that neither the first nor second family should receive a preference. Therefore, the courts will balance how much each side gets to ensure a fair support order. Due to this law’s complex nature, it’s advisable to discuss your situation with experienced child support lawyers in Media PA.

Furthermore, the court will ensure that the parent is left with sufficient money (usually around $981 per month) to support themselves. If a parent has less than $981 after establishing the support order, the court may adjust the order to allow him to retain $981.

However, if his total monthly income is less than $981, the court will need to scrutinize his finances before determining a support amount.

Conclusion

While many parents genuinely want to support their children, new changes may occur, leading to financial constraints. One such change is the birth of a child from a new relationship. If you are currently facing any challenge relating to your support obligation, discuss your case with child support lawyers in Media, PA.

Types Of Cases Heard In Family Court

There are generally two kinds of cases heard in courts: criminal cases and civil cases. Criminal cases involve enforcing public codes of behavior, as codified in the law, and the prosecution of violators of those laws. On the other hand, civil cases involve lawsuits among individuals or organizations typically relating to money and breach of contract claims.

Family cases are types of civil cases, but they deal with lawsuits different from the general civil issues. Also, the proceedings in a family court are very different from those of civil or criminal courts. Thus, family law is considered a separate branch of law.

The family justice system helps to resolve cases regarding family matters and domestic disputes. These issues are resolved in family courts and family lawyers in Media PA typically represent clients facing such problems. Here are the different types of cases heard in family court.

Marriage Dissolution

When a couple decides to end their marriage, they can file written permission in court, seeking for marriage dissolution. Family courts can dissolve a marriage either through a divorce, which ends a valid union, or an annulment which decrees the marriage invalid. Couples will need to hire family lawyers in Media, PA, to represent their interests.

Legal Separation

Couples can petition the court for a separation order which doesn’t dissolve the marriage but recognizes that the couple is no longer together. The court can also grant orders regarding assets, alimony, and child custody.

Protection Orders

Victims of domestic abuse who feel their attackers may harm them again can file a petition requesting a restraining order. This protection order may be temporary or permanent, and it limits the perpetrator’s contact with the victim. Any violation of the restraining order can lead to an arrest of the aggressor.

Adoption

A couple or individual who wants to adopt a child must go through the family court. There are strict regulations surrounding adoption, which helps to ensure the child’s best interest. If you intend to adopt a child, it’s advisable to hire a family attorney to guide you through the process.

Paternity, Child Custody, and Child Support

Child custody and support issues don’t only arise during divorces. Unmarried parents can petition a court to issue legal custody, physical custody and visitation, and child support orders. A family court can also hear cases relating to establishing a child’s paternity.

Termination of Parental Rights

If there are reasons why a parent should no longer have parental rights over a child, the family court can terminate the parent’s rights. Some grounds for terminating parental rights include neglect, abuse, and abandonment.

Name Change

Individuals can change their names through a name change case at a family court.

Emancipation and Approval of Underage Marriage

Individuals below 18 who wish to be legally free from their parent’s control or get married can petition a family court for approval.

Juvenile Criminal Cases

The family court handles issues relating to allegations of child abuse or when minors are accused of participating in illegal activities.

Conclusion

If you’re undergoing a family dispute and intend to file a petition, it’s advisable to speak with an attorney first. There are experienced family lawyers in Media, PA, who can go through your case and advise you on the next step to take.

What roles can engineers play in making energy more sustainable?

Renewable energy accounted for approximately 11% of the nation’s energy consumption and 17% of electricity generation in 2018, according to the U.S. Energy Information Administration. You can see the movement toward non-carbon options such as wind, solar, hydroelectric, biomass and geothermal power in action at institutions like The George Washington University. Three solar photovoltaic arrays now fulfill over half of the university’s electricity needs, making GW the No.1 school in purchasing renewable electricity from off-campus sources.

But initiatives like GW’s are just the beginning of the transition toward prioritizing renewable energy. So far, more than 90 cities and two states have committed to achieving a goal of 100% clean energy, and that means there’s a great deal of work ahead. For professionals who are building careers in electrical engineering, renewable energy projects could bring rewarding opportunities and the chance to make a difference in our planet’s future.

How is Renewable Energy Changing Electrical Engineering?

Taking full advantage of renewable energy sources requires innovations in producing, storing and delivering electricity. That makes the technical expertise of electrical engineering professionals a vital resource in organizations striving to establish environmentally friendly practices.

As of 2018, the U.S. Bureau of Labor Statistics reported nearly one in 10 electrical engineers worked in power generation, transmission and distribution. Engineers at utility companies are commonly tasked with responsibilities like:

  • Projecting future power needs and planning changes to power systems accordingly
  • Maintaining and updating generators
  • Designing transmission towers and lines
  • Determining routes for distribution lines
  • Monitoring and balancing distribution systems
  • Setting up substations with the equipment to perform functions like circuit breaking
  • Identifying potential problems or dangers in a power system and taking steps to address them

The BLS predicted that technical leaps in green energy will be one of the most significant drivers for new openings in the Master of Science in Electrical Engineering field over the years ahead. Professionals can advance in this employment landscape by expanding their technical skills in designing equipment and optimizing processes to support the shift toward sustainability. By focusing on the concepts that will drive the future of power systems, experts can respond to changes in organizational policies and the regulations that govern utilities providers and government agencies.

The following are just a few of the challenges that today’s electrical engineers face as they create energy solutions to power our future:

Power Storage for When the Wind Doesn’t Blow

One of the most crucial issues on the way to 100% renewable energy is the need for consistent power output even when weather conditions don’t cooperate. To stop using carbon sources, communities must be able to rely on green electricity all day and night in every season. It’s essential to pair renewable energy power generation with the technology for high-capacity storage that keeps the resulting electricity in reserve.

Currently, pumped-storage hydropower is the most common way of storing energy on the scale necessary for U.S. utilities. Most hydropower plants move water between two reservoirs at different elevations, pumping water uphill to reserve electricity. When power is needed to meet demand, the water returns to the lower reservoir to operate a turbine. The need for varied elevations create geographic limitations for hydropower facilities, but engineers can make this approach more sustainable by upgrading and retrofitting plants to increase efficiency.

On the other hand, there may be better ways to keep green electricity at the ready. Lithium-ion batteries, already used in electric vehicles and many electronic devices, appear poised to meet the growing need for energy storage over the next several years. In the past, this technology has been limited to only very brief applications in power plants. However, engineers are vastly expanding the batteries’ capacity, while dropping manufacturing costs make the technology increasingly practical for widespread use.

Some utilities providers have already adopted lithium-ion batteries that store up to four hours of energy. Thanks in part to the efforts of electrical engineers, further progress is on the way that could bring that maximum up to eight hours. Meanwhile, researchers are also exploring other storage possibilities, like rechargeable fuel cells.

Engineers who work for utilities or research and development firms may pursue many avenues in creating the next wave of power storage solutions. By enhancing capacity and efficiency, these advances have the potential to deliver a steady supply of environmentally friendly electricity to communities everywhere.

Integrating Engineering Innovation

The solar panels and wind turbines that generate clean energy are often placed in locations far from population centers. To take advantage of that power, we need the infrastructure to bring the resulting electricity into homes and businesses. Electrical engineers working in renewable energy transmission and power grid development must address a wide range of issues, including:

  • Expanding and upgrading high-voltage transmission lines, choosing sites for new construction that minimize environmental impact
  • Accurately forecasting the demand for power and ensuring facilities have the flexibility and storage capabilities to meet those needs
  • Determining the best approaches to convert renewable energy into electricity efficiently and reliably
  • Safely handling the flow of power from generation facilities through the grid
  • Establishing updated control systems to monitor the grid’s function and respond to problems as they occur

The movement toward smart grids, which employ digital technology to monitor power use and collect data about transmission and distribution, is a key factor in enhancing sustainability. By reshaping the grid to operate more efficiently and adapt quickly to changes in consumer demand, engineers pave the way for wider use of renewable energy. Highly responsive smart grids are better suited than traditional systems to handle the variations in power supply that result from a switch to renewable sources.

Declaring Energy Independence with Microgrids

Building and upgrading microgrids could be another important aspect of rethinking power transmission to be more environmentally responsible. These systems are capable of operating autonomously, allowing a specific area to use power independently from the traditional electrical grid. Even when an outage occurs in the broader system, a microgrid continues to generate power locally until broader service is restored. This technology is invaluable in emergency situations like natural disasters, but it can also contribute to green energy initiatives.

Systems that incorporate microgrids can allow more efficient energy transmission than traditional grids alone, leading to power systems that are more cost-effective and less wasteful. Further, some microgrids offer an environmentally friendly alternative by drawing on a renewable energy source, such as solar, biomass or wind power. With continued technological development, sustainable microgrids may prove central to making better and greener use of energy.

For populations in remote areas that are not connected to the grid, renewable energy hybrid power systems can expand access to cleaner electricity. These standalone systems can use energy from multiple sources, such as a wind turbine and photovoltaic cells. When there isn’t enough sunlight or wind, an engine generator powered by conventional fuel can take over.

To reach an ambitious goal of quintupling clean energy production by 2030, Dutch researchers proposed implementing microgrids as the basis for Smart Integrated Decentralized Energy (SIDE) systems. This concept calls for developing a management system that integrates multiple renewable energy technologies to meet local power needs and control costs. With inventive engineering to maximize flexibility, the report suggested, a microgrid could become almost completely self-sufficient.

It takes advanced technical knowledge and creative problem-solving to help revolutionize energy generation, transmission, distribution and consumption. Electrical engineering experts who understand the principles behind the latest in power systems, energy conversion and smart power grids can excel in careers on the cutting edge of renewable power. Completing a Master of Science in electrical engineering could be a crucial step toward gaining the depth of technical knowledge and management skills to advance into a leadership role in the future of sustainable energy.

Is Getting An Online MBA Worth It?

An MBA or Master in Business Administration is a degree that is awarded after one or two years of graduate education. The degree prepares students in the theory and practice of business management. He graduated with online education implies that you are competent in all managerial positions in organizations and businesses today. An MBA program largely deals with general management issues, but some titles also offer a more specialized curriculum.

There are many combinations and specialties involved with an MBA. Some of the popular disciplines: accounting, business management, e-commerce, economics, finance, human resources, marketing, risk management, entrepreneurship, operations management and technology management. However, since an MBA applications are relevant to a wide range of sectors, which will always remain valuable, regardless of the final race of choice.

Is Online MBA Worth It?

In recent years, there has been an exponential increase in the number of MBA online programs offered by the Colleges and Universities. He graduated with an MBA online has gained popularity especially with more mature students and those who still need to work and earn your degree at a time. Students who have opted for online education appreciate the flexibility that gives them compared to the programs offered by traditional schools and universities. While the curriculum online degree programs and campus-based s rarely differ, online students have to manage their own time and independent study. Of course, there are online tutorials, lectures, assignments, and even one-on-one meetings that students can participate in. But all this can fit around your schedule and time.

He graduated with an accredited online college or university that is accredited by an accrediting body recognized by the U.S. considered Department of Education should not pose any problems when applying for jobs and competing for various positions. An online degree will also give you the option to accelerate their progress and possibly even graduate ahead of schedule. This will depend on how much time and effort you put in but possible. Enrolling in an online MBA program online is not a decision to be taken lightly. There is a lot of hard work and discipline involved, but if you stick with it, an online MBA could be your ticket to the next stop in the business world.

One of the main reasons to opt for an MBA is to increase your earning potential and advance your career. When applying for certain jobs, you will soon realize that an MBA is a necessity. Some employers might even be considered eligible without one. An online degree helps you acquire a number of technical and people skills and prepares you for leadership positions. Under the curriculum, training and research involved in an MBA program, their educational horizons and expand its overall vision remains longsighted. This is exactly what employers are looking for when they choose an MBA or another candidate.

An MBA online will also help with the development of personality, leadership skills and experience in the field. For example, if your area of ​​expertise is marketing, you will learn all the nuances of the world of marketing and how to excel in it. As an MBA who also learn the intricacies of planning, goal setting, and interpersonal skills (being a team player). It is, in fact, because of these personality traits and skills apart from their academics, which is placed in a good position in the markets today’s competitive job.

Armed with the technical knowledge of business practices, MBA graduates ready to lead a company. Leadership skills are honed and the spirit of innovation and entrepreneurship are instilled in students. Anyone who has completed his MBA talks about the growth of confidence and self-esteem and sense of achievement of completing one of the most competitive degree programs and in high demand today.

Distance Learning MBA

In learning to be successful, it is important that teachers of a school or university willing to adapt their teaching styles to fit the format and technology education. They must be prepared to deliver the course content is a variety of media, and facilitate discussions in the classroom, and have lines of communication open. Faculty must also be open to the idea that students are spread everywhere, in different time zones, countries and cultural environment, and must be prepared to adjust tasks and expectations.

Ultimately, however, individual success of a distance learning program lies with the student. Being a distance student success requires motivation to perform the tasks, making the effort to communicate with peers and instructors, and attend conferences and scheduled chats. Because there is no freedom in the format, the responsibility is a key factor to achieve a valid and valuable online education. Without the drive to work, there will be benefits for students.

Understanding Lean Six Sigma And Benefits Of Online Certification

The Lean Six Sigma Concept

The Six Sigma method of operating a business has been proven to be a success, but there is also a new and improved version called the Lean Six Sigma, which is also paying dividends. It is a pared down version of Six Sigma but still is an effective way to improve the work flow throughout your organization while speeding things up at the same time while allowing you to maintain the standards of excellence that you and your company are striving to meet every day.

It is important to note that creating speed in the process does not mean shortening the delivery schedule or compacting the process to make it quicker. Lean six sigma is a process by which to recognize the opportunities to streamline the process, thereby speeding it up. Once the core process is identified, the focus then turns to making the core process run smoother and better without mistakes or defects. Lean six sigma has two basic ways for speeding up the process, short frequent learning cycles or what is called knowledge creation, and delayed commitment.

The main principles of Lean Six Sigma are mainly to provide ways to be more creative instead of simply replicating things that have always worked in the past. If it worked in the past, that’s great, but sometimes change is good, simply because it allows employees to perk up their creativity. In any business, no matter how successful, things can get stale and after awhile the effects start to show. It is important to keep your business fresh at all times.

By working with the progress of the Lean system, you are able to tweak it as you go along, never allowing the system to evolve into a mundane and boring approach for your employees. By presenting new challenges to your employees every day through the Lean system, you are giving your employees a chance to work outside the box and allowing them to use their creativity in ways they would have never had before.

Lean Six Sigma will make things a lot more interesting around the workplace and will allow your employees to exercise their creativity in ways that they never would be able to without this method.

Advantages of Online Lean Six Sigma Certification

Most companies pay a very high price to hire in-house Six Sigma training for their staff. For people that have access to subsidized training, on the internet Six Sigma certification is best suited.

By shopping carefully, interested parties can purchase on the web certification programs that are the same as or better than any physical training class. These online programs are often very flexible in nature, permitting workers to fit Six Sigma training into a harried schedule.

Although 100 % Lean Six Sigma certification cost money, Six Sigma training can be readily had on the Web. It doesn’t cost a cent to start learning the basics of lean organization principles. While it can often be difficult to sort out industrial promotions from genuinely educational sites, the Internet consists of many free resources for the budding Six Sigma professional. The world of on the web Six Sigma training is as broad as it’s deep, providing Six Sigma training that is specifically to any industry.

During periods of economic crisis, many professionals reflexively turn to education and certification for security. Even though this is typically a wise move, only a couple of certifications offer real and lasting value in the marketplace. Six Sigma certification has proven marketability across a lot of industries, making it the certification preferred by the conscious modern specialist. As time passes, technology which was once considered exciting becomes normal and pedestrian. In our own time, the online world moved from a world-shaking development to a universally accepted tool. Regrettably, far too many business people only make use of the net for communication and networking, while disregarding the broad world of Web certification and training.

As we weather a time period of change and uncertainty, we know more professionals will take advantage of Internet certification, especially Six Sigma certification. With no capability to adapt and change Free Reprint Articles, staff become attentive to the whims and dictates of the market. Six Sigma certification is the key to stability and independence in any market climate.

New Curriculum Update: Introducing Junior Coding!

Code Franchise is proud to announce a new Junior Coding program for our youngest learners!

What is Junior Coding?

Code Franchise is proud to announce a new Junior Coding program for our youngest learners! This course is aimed at students from 5-7 years old who are either beginner or pre-readers. Kids have the opportunity to learn about the fundamentals of technology and coding in a fun and interactive environment.

How Does it Work?

Learning through exploration and play, students will use Ozobots, Sphero, and Scratch JR to build an understanding of technology and begin to code. For our coding franchise partners, we offer a unique business opportunity that is purpose-built to help you succeed. Students will also build mastery with computing devices, exploring the operating system and software on a tablet and building fundamental technology know-how. We chose tools especially suited for young hands & minds for these courses, and offer the perfect lessons and activities for developing coders.

Working in a small group setting, a Launch teacher will guide students through interactive activities that build students’ familiarity and expertise with foundational concepts like commands, patterns, loops, and more. They are then introduced to computing devices and guided through an exploration on how these principles are applied with coding.

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Why start so young?

Though students will not begin writing out code, they will build an awareness and understanding of the tools of the trade, building a technological literacy that will set the stage for the rest of their lives. In addition, our courses offer experience with the building blocks to help them understand how code is connected to computing technologies, and how the languages are organized and structured, which is an understanding that needs to take root and grow in young learner’s minds. Choose a Launch location near you on our curriculum page to learn more!

What To Do If The Pixels Of Full Color LED Display Are Out Of Control?

Full-color LED display indicators are required to be controlled within one percent.

The display shows that some parts of the image are not bright, or the areas that should be bright are not bright, and the areas that should not be bright are still on. Yes, yes, these can be caused by the pixels of the full color LED control card display being out of control, then the reason What is it, and how can we solve it? Full color LED display pixels runaway is a relatively common problem. What is the cause of this phenomenon, and how to solve it?

In general, the common display pixel composition is 2R1G1B (2 red lights, 1 green light and 1 blue light, the same applies below) and 1R1G1B, and the out of control is generally not the red, green, and blue in the same pixel. The lights are all out of control at the same time, but as long as one of the lights is out of control, we consider that the pixel is out of control.

Therefore, it can be concluded that the main cause of the out-of-control pixels of full-color LED display screens is the out-of-control LED lights. The main causes of LED lamp failure can be divided into two aspects: one is the poor quality of the LED itself; the other is the improper use of the LED.

LED failure cannot be found in the regular inspection test of LED. Under severe conditions such as high temperature, low temperature, and rapid temperature changes, it is caused by the difference in thermal expansion coefficients of LED chips, epoxy resin, brackets, inner leads, die-bonding adhesives, PPA cups and other materials, resulting in different internal stresses. The mechanism of LED failure caused by electrostatic discharge is very complicated. Equipment, tools, utensils, and human bodies may carry static electricity and discharge it. This static electricity ranges from several hundred volts to tens of thousands of volts. The discharge time is in the nanosecond range Level.

If the blue-green tube fails, the LED-PN junction is often caused by electrostatic discharge. Due to the complicated production process of LED display screens, electrostatic discharge cannot be prevented. Therefore, electrostatic protection must run through the entire production process.

In addition, under different occasions, the actual requirements of the pixel out-of-control rate are different. Full-color LED display indicators are required to be controlled within one percent; monochrome LED display indicators are required to be controlled within one-tenth. There is currently no good solution for full color LED display pixels.

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Reason Why Warm Bodies Are Better Than Leads?

What is the number one goal of any brick and mortar small business? Getting warm bodies through the door, right? This is especially true for us as gym owners…we don’t have a business if we can’t continuously get new clients to come in and try our classes, join our challenges, or purchase our memberships and supplements. For most gyms, the turnover rate is high, so what do we do to keep our revenue stream going? Seek new avenues for leads. Unfortunately, not all leads are equal and let me tell you why.

Let’s start with the Basics…

Fitness Marketing

Any marketer, online or otherwise, that is worth their salt, will praise the benefits of fitness marketing and warm and qualified leads over cold leads every day of the week. But, what are they, what difference does it make and what makes them so much better?

Warm Leads

The next level of lead is called a warm lead. These consist of people who have shown some level of interest in your facility or services. They might have signed up to receive your newsletter, liked your company pages on Facebook, or been referred to you. They still have not purchased, but they have allowed you to capture their name and contact information, so you can reach out to them a little easier. Still, though, they have not expressed genuine interest in a particular product or service, just general information. You will have to do some nurturing over time to gain their trust and spur an actual trial or purchase.

Cold Leads

Have you ever been in the middle of dinner and gotten a call from the cable company offering you the deal of the century for switching over from your current provider and giving them a try? Usually you never contacted them, showed any interest in their product or services and tried to shut them down by either telling them “thanks, but no thanks,” or screaming one epithet or another at them for interrupting your family time for no good reason.

Anyone can get a list of uninterested people and hand it over. Heck, most marketing companies out there can get you a 500+ list of names, phone numbers and/or email addresses in a matter of minutes, but it’s a complete waste of time. Why? Because, then you’re going to become the guy who calls in the middle of dinner, peddling wares nobody wants or asked for. Don’t set yourself up for hours of agony and failure.

I admit that when I first started out, all I cared about was casting the widest possible net and was thrilled to get 1-2 new clients from it. Not anymore. I don’t have the time nor the patience to continuously call and email a list of people who will take so much of my time and never commit to anything. Because I have learned the hard way, I highly advise clients to avoid them at all costs. It’s a time sink with very little ROI.

Qualified Leads

Warm Leads

As far as leads and warm bodies go, these are the best to have. These people are the most likely to purchase from you in the near future. They will have found your company through a specific online search or clicked through on an ad, interacted with you via comments on a blog post, or in some way reached out to you directly to find out more information without just signing up for general emails.

They, too, pose a little bit of a problem because you need to find out more about them to close the deals. You need to know if they live or work in the general vicinity of your location. You need to be sure they can afford to become members and that they are able to make that determination on their own. And, you need to find out how soon they are ready to get started. So, some nurturing is needed for this level of lead as well, but not nearly as much as the first two.

For our clients, we offer qualified leads via eBook downloads that captures names and emails. From there, we have created a nurturing email sequence that is tied in to a marketing for fitness challenge that will be running soon in our clients’ gyms. But, that’s definitely not the only way to get qualified leads. You can offer your own downloadable pdf’s about anything relating to your business as well as ensuring you are keeping your websites and company pages up-to-date to ensure interaction with potential clients and keep you top of their minds. Learn more about leads here.

Warm Bodies

Now, be honest…if you had a choice between following up on any of the leads above which would you choose? For me, it’s easy. None. I don’t want a lead. It doesn’t pay the bills. I want an actual living, breathing, paying client to visit my gym. A “warm body”.

We’ve been doing this a long time and know, for a fact, that there are a ton of “tire kickers” out there. These are the people who will sign up for every free trial at a gym and just jump from one to the next without ever committing. That’s why one of our main marketing mediums is running fitness challenges. People sign up for and pay to participate in the challenges. With skin in the game, they are more likely to show up on a regular basis and they know what they’re getting. This does several things. 1. It takes the need for follow-up and constant, one-sided interactions out of the equation. 2. The sale is done prior to the client coming into the gym resulting in serious participants who will have a greater interest in joining after the challenge ends. 3. The people who join the challenges are more than qualified leads. They are actual, paying clients.

Leads are great, but warm bodies coming through the door for a pre-paid challenge are better. Learning how to properly leverage and nurture your leads into paying clients through social media will ultimate lead to increased ROI and that’s at the heart of every marketing play.

Profit Marketing caters primarily to the fitness industry, offering fitness and ongoing evergreen campaigns to capture leads and turn them into paying customers. Contact us today to find out how we can help you take your gym to the next level.